Training Programmes - Exhibition Skills 
Did you know that only 15% of companies that exhibit achieve a return on their investment1?What do these 15% do differently? Read on…Exhibitions can be expensive, and the factor that makes the real difference is the ability and skill of the people who work on the stand1. They know what they want, and they have the behavioural flexibility to change in order to achieve it. Professional Excellence specialise in behavioural change in the areas of sales, exhibitions and management. We are experienced trainers who work with exhibition teams such as yours to enhance their performance on the booth. Our successful two-day programme the professional view™ is designed specifically for companies who want to improve their success rate at exhibitions. We have already helped exhibition teams such as yours to sharpen up their approach, and to deliver their business objectives for the booth. Course content includes:
How to make the best use of the space you have How to attract people on to your booth How to promote to them elegantly whilst on the booth How to deal with difficult situations on the booth
1. Centre for Exhibition Industry Research 1996 According to Reimund Tauer, International Marketing Manger for Amgen:
"[Professional Excellence] significantly improved the performance of our international congress team. They trained our people, provided coaching at the event, and have helped us to sharpen up the brand recognition. "
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